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Keynotes

Ana Ribeiro

Pixel Ripped Odyssey: A Decade of VR Evolution - From Student Project to Atari's Triumph

Embark on a captivating retrospective journey as the creator of "Pixel Ripped" shares a decade-long saga, tracing the game's remarkable transformation from a student project at the National Film & Television School in England to a established VR series. Delving into the intricacies of the creative process, the talk will unveil the challenges faced during development, from navigating pesky bugs to rigorous playtesting, all against the backdrop of an ever-evolving VR industry. As an indie developer, she will unravel the personal odyssey of transitioning from a student to an entrepreneur, recounting the persistent quest to find the right publisher that would propel Pixel Ripped into the gaming spotlight.
Witness the culmination of a dream as Pixel Ripped evolves into a thriving series with three episodes released over the course of a decade, culminating in a partnership with the iconic Atari for the latest installment. This two-part journey explores the highs and lows of an indie developer's pursuit, offering insights into the pivotal moments that elevated Pixel Ripped from a student's imagination to a recognized and established presence in the competitive world of VR gaming.

Bio
Meet Ana Ribeiro, the visionary Brazilian game director at ARVORE Immersive Experiences, who has left an indelible mark on the world of virtual reality. Best known for her groundbreaking Pixel Ripped Series, Ana's creative genius has earned her local and international acclaim, adorned with awards, TED Talks, a stroll on the red carpet in Venice, and a unique moment carrying the 2016 Olympic torch with a VR headset.
Before delving into the realm of game design, Ana Ribeiro navigated the complexities of handling divorces at the Justice Council while successfully running a pie business. Armed with a Master's degree in Game Design from NFTS UK and dual degrees in Games Programming & Psychology, Ana seamlessly blends innovation, creativity, and adventure into her life. Ana Ribeiro's journey exemplifies a dynamic spirit at the forefront of game development innovation, all while embracing the nomadic essence of modern life.