Early Audience Building: Promoting Your Dev Journey Before You Sign
Learn how to share your development journey to build an early fan base, validate your game concept, and prepare for self-publishing if publisher deals fall through.
Bio
Jesús Fabre (1983, Spain) is an independent marketing and business consultant for video game publishers and studios. Since 2013, he has been running his own marketing agency, from which he helps launch independent video games and collaborates with various independent publishers, such as Plug In Digital / Dear Villagers, Playsaurus, Indienova, Critical Reflex or MY.GAMES, among others. He has also worked with SNK (King of Fighters), Epic Games Publishing (Horizon Chase series), PLAION (Road 96 series), Ustwo (Monument Valley) or Coffee Stain (Valheim). Throughout his career, he has worked in Spain, where he co-founded the publisher BlitWorks Games (Spelunky 2, They Are Billions, Fight'N Rage), and in Latin America, where he was Publishing Director at the incubator and publisher Games Starter in Mexico (the first of its kind in the LATAM region), co-organized the first edition of the LEVEL UY event in Uruguay, and collaborated as content curator for the BIG Festival in Brazil, the largest indie games festival in Latin America, now known as Gamescom Latam.
